Moorfields is delighted to announce that the team involved with the Oriel engagement and consultation programme on our proposed move to St Pancras has been shortlisted for NHS Communications Initiative of the Year Award at the 2020 HSJ Awards, recognising their outstanding contribution to healthcare.

Moorfields and North Central London Clinical Commissioning Group (NCL CCG) has been shortlisted despite the tough competition from over 1000 entries. The Oriel consultation team have been selected based on their ambition, visionary spirit and the demonstrable positive impact that their project has had on patient and staff experiences within the health and/or social care sector.

The judging panel is made up of a diverse range of highly influential and respected figures within the healthcare community including: Sir Bruce Keogh, Chair, Birmingham Women’s and Children’s FT, Mark Axcell, Chief Executive, Black Country Healthcare FT and Caroline Beardall, Director of Workforce and OD, NHS England and NHS Improvement – South East.

To inform our decision to move Moorfields Eye Hospital’s City Road services to a brand new centre, the Oriel team with NCL CCG held a public consultation on the proposals. The team went above and beyond and attended over 100 meetings to discuss the proposals from 24 May to 16 September 2019.

The Oriel engagement and consultation programme created a multi-agency partnership and a following of thousands of patient and community participants who freely gave their time and energy to supporting a change in eye care as daunting as it is exciting. With the support we gained from this communications initiative, we are designing a new centre for eye care, research and education that will enable innovation and better access to sight-saving care.

Jo Moss, director of strategy and business development at Moorfields Eye Hospital said:

“Our patients are the experts when it comes to helping design a new building that meetings their needs. That’s why our consultation was so important. We’re so pleased to have had the work of our consultation team recognised by the HSJ and are looking forward to continuing on the legacy of our consultation work by bringing the ideas of our patients to life in the building design.”

Plans for Oriel, our brand new centre that would bring patient-centred eye care, cutting-edge research and exemplary education under one roof have been submitted to Camden Council. The Oriel proposal is a joint initiative between Moorfields Eye Hospital, UCL Institute of Ophthalmology and Moorfields Eye Charity. The next stage of engagement will address in detail the design of the building’s interior, specifically the atrium, lighting and acoustics. Find out more on our get involved page.

Sarah Mansuralli, director of strategic commissioning, NCL CCG said:

“The public consultation was complex and required an innovative approach to engaging the public, stakeholders and ensuring that the 173 local authorities and scrutiny committees had the opportunity to engage. It is gratifying that it has been shortlisted for the 2020 HSJ Awards.

“Ophthalmology is a clinical speciality where services and care could be provided more efficiently in partnership. The new purpose-built integrated facility offers an opportunity to enhance eye health care for patients.”

Now in its 40th year, the HSJ Awards is the largest annual benchmarking and recognition programme for healthcare. Through a rigorous, fair and transparent judging process the awards produce a roll call of the best organisations, teams and people in the NHS and the wider health sector.

The full list of finalists for the 2020 HSJ Awards can be found on

Winners will be selected ahead of the ceremony, which will take place virtually in March 2021.